The Norton Sand Eel Jr. is an excellent fish catching weapon . The unique erratic action of this lure, attracts fish and entices them to eat. Speckled trout, Redfish, Flounder and Snook can't resist this hot lure. Speckled trout, Redfish, Flounder, and Snook attact this lure. Like all Norton Lures, this lure is extremely durable, many fishermen claim to catch over 20 fish on one bait. Introduced in 1996, the Sand Eel Jr. has become the top choice for professional fishing operations along the Gulf Coast.